“This Little Piggy” is a new company set up by Dr Sam Hoste and Dr Eileen McMorrow and launched at Venturefest in February. The company is based at York University and Sam gave this talk to the group to explain the idea of “open innovation”.
Open innovation is a situation where organisations take ideas from both outside and within the company. They buy or licence processes and inventions from other companies while sharing or licencing any of their own unused patents etc with others. This obviously requires a good deal of cooperation.
Sam looked at different innovation types – from products to services, processes to aesthetic innovation. In SMEs he concluded that innovation is a broad area and is as much about people and how they develop during interaction with others. It is a habit which needs to be developed and focussed. It is important for any organisation to see beyond the potential barriers of individual departments and specific functions and even beyond the organisation itself to see what knowledge and experience can be brought together and used. Exchanges of ideas and people between different sectors – such as academia and the commercial sector – is equally important. As this way of working develops the potential may be there for SMEs to work with larger companies and individuals to work with SMEs.
Part of this, of course, is information gained from customers. Companies can gain this information through interaction with customers, focus groups, surveys and interviews.
In many cases open innovation is a new way of working which in itself brings challenges. “This Little Piggy” offers training, workshops and consultancy to help companies deal with the challenges and develop new strategies and partnerships.
Dr Sam Hoste mailto:email@example.com
Dr Eileen McMorrow mailto:firstname.lastname@example.org
University of York, Heslington, York
Phone : 0845 305 5595
Our Twitter name is @piggy2market :